Promotion
As partners, we will effectively market your event on campus and Handshake. We will collaborate to understand your target populations and utilize a marketing mix to increase student awareness about the opportunity to attend and connect with your organization.
Please review the important information below and coordinate with our Employer Relations team member to promote your event!
What we need from your organization
If your organization can create digital marketing assets that include:
- Organization’s logo
- Brief description of the event, what students can expect and take away
- Contact information for the organization
- Permission to record and take notes at your session
How we will support promoting your event
- Post your event on our event calendar
- Post your event on Handshake to allow students to RSVP and receive the location details.
- Share via email with appropriate schools/colleges and academic departments
- Share via email with campus partners and student organizations
- Market your event on our social media channels
- Instagram: @UMDCareerCenter
- Twitter: @UMDCareerCenter
- LinkedIn: University Career Center & The President's Promise.
Additional steps your organization can take to market the event
- Engage former interns in sharing your event with their peers in person and on social media.
- Send personalized invitations to students who have applied for positions, attended past events, etc.
- Direct outreach to student organizations.
- Consider buying an ad in our student newspaper, The Diamondback
- Leverage your social media presence and tag the University Career Center, and we’ll amplify your message
- Instagram: @UMDCareerCenter
- Twitter: @UMDCareerCenter
- LinkedIn: The University Career Center & The President’s Promise
Post Event Opportunities
While your event may be over, we know there are additional strategies for growing your brand with our students.
- After your event, consider teaming up with our marketing team to create an ICYMI (In case you missed it) post or a highlight reel on our social media! If you recorded your event, allow permission to have your video shared with students or re-posted on our YouTube channel.
- Partner with us on an AMA (Ask Me Anything) to continue the event conversation on our Instagram!
- Post a thank you message on our LinkedIn to engage and connect with students!
We will support promoting your event to the best of our ability; however, we cannot force student attendance. Be aware that students may have scheduling conflicts and prior commitments (such as jobs, classes, sports practice, and club meetings) that prevent attending sessions of interest